Tampa website design and hosting

Shawn - April 14th, 2010

Your Website May Need an Attitude Adjustment

How can you have an effective website that’s entertaining and still professional? Keep it real.

We blog, we tweet; we wander wireless highways. It’s a conversational revolution and if your site’s not contributing to the dialogue, cyber-travelers will move on.

In an attempt to be slick, some websites indulge in ultra-minimalist, intentionally vague verbiage and over the top graphics that do nothing to promote their products or services.

If you go too far to that extreme you’re taking your eye off the ball. Why be the Super Bowl ad remembered for the incredible effect or the clever tag line and not the product? A complete defeat of purpose, don’t you think?

On the other hand, even if you run a buttoned-up law firm, you need to demonstrate approachability. Your website needs to be written so it will be read: short paragraphs, powerful verbs, and liberal use of sub-headers topped off with humor and a dash of humility. Less is more today, but the less has to be more.

And regardless of your website budget: make sure your branding is solidly evident, your site easy to navigate, and always remember that it is all about them and the value you bring to their lives!

While we suggest you contemporize your site by lightening it up, remain true to your personal style, and project the authentic face of the company; you’re still a business owner. You have a responsibility to be honest in your claims and clear about the products and services you offer.

So:

• Be compelling
• Be genuine
• Maintain your site’s date sensitive material
• Keep your message clear
• Make sure all your site’s links work
• Spell check, grammar check, usage check everything
• Don’t ramble on about you and your company’s triumphs to the exclusion of all else

…and if you’ve got all of that covered, feel free to make ‘em laugh!