Shawn - April 27th, 2010
With your competitors just a Google away, why is it important to keep your website updated and fresh? That’s because your competitors are just a Google away…you really need to look as good as you are.
Perception is the big gun in your arsenal; much like demonstrating confidence in a public speaking scenario, you lend credibility when you look like you have it together. And since the literal facade of your business is your website, it’s critical to keep up those appearances.
First of all, visitors to your site want to see that you are remaining current with your industry and are pushing forward with new and bolder ways of meeting their needs. (Self-congratulation has its place, but it can’t compare to showing you have adapted to contemporized demands.)
Be accessible. Modern technologies allow the consumer to challenge and even shape your business and its industry. With a consistently updated blog and the more conversational style of website copywriting, you can converse directly with your audience. And seriously, you can’t really use the excuse of being bound by expense or at the mercy of those “crazy webmasters” to get your verbiage updated. An affordable Content Management System (CMS) will make updating your stuff incredibly easy regardless of your technical literacy.
And even though it’s not all about you, keeping your concepts alive and presenting a shiny and “in the moment face” is good for the soul of your business. When you hold your website to high standards, it helps to keep you wanting to build a better, stronger, faster operation. So keep moving forward and consider your website a true reflection of your commercial soul.
And besides the spiritual component of your site; you’ve spent all that time and money getting the thing developed and launched in the first place. Why fall behind and get beat out?
If you have no time or genuine interest in leveraging social media tools, businesses that are expert in that marketing technique have sprung up everywhere; get recommendations, find one you trust, and let them do it for you. Many, many businesses employ ghost Tweeters…sometimes you really can’t do it all. Sometimes it takes a village…of technophiles!
What’s your experience with updating your site? Please pass along any tips that have helped you keep it current!