Shawn - September 8th, 2010
While content is king and professionally designed websites are the best way to show your clients what you’ve got; videos are an excellent way to bring even more life to your site.
We’ve seen examples of videos used to the extreme and they can really lose their effectiveness, but one of the most influential ways you can use videos on your website is on your testimonials page.
Testimonials in general can really be powerful if they are genuine because people do like to read what other people’s impressions are about your goods and services. But the video testimonial brings an entirely new dimension to that power. A potential customer actually gets to hear the enthusiasm in your customer’s voice; they’re not just reading a string of exclamation marks!!!
We’ve worked with customers who even go so far as to create a testimonial montage with graphics and music and really create an impressively professional show of it.
In addition to using video for testimonials, they are also a great way to demonstrate how products operate and of course to provide tutorials.
We saw a website that sells trailer hitches and they embedded a comprehensive video on exactly how to connect one to a truck. The installer held up every piece of the assembly kit so the buyer got a really good look and feel of the item they were ordering online.
Besides getting to see what they were getting, they were also able to see for themselves that it was in fact something that could be installed in under 15 minutes. If you combine a how-to video on your website with e-commerce capabilities, you’ve really got a comprehensive way to give your customers a comfort level and put a face on your company.
There are seemingly limitless options on how you can leverage video. How are you guys using video on your websites?